Created during employment at Searchresult.
Please note Searchresult owns the rights of this project.
Essent is a Dutch energy supplier. To this day, many people still think they can save on their utility bill by, doing the laundry at night. Therefore Essent always offers a low rate. That means your electricity during the day is just as affordable as at night. Switching to another energy supplier is therefore unnecessary. Our task was to make this cleas to the customer.
For this campaign we have opted a sophisticated target group strategy according to the See, Think, Do model from Google. We thereby follow up the user sequentially from the phase in which he finds himself and hereby show a suitable advertisement based on various data signals (1st / 3rd party).