Allsecur is one of the biggest car insurance companies in the Netherlands.
Created during employment at Searchresult. Please note Searchresult owns the rights of this project.
We were tasked to come up with a digital always-on campaign for Allsecur. The old advertisements that were used contained a lot of text & information. Therefore the message didn’t come across. Our challenge was to simplify and minimize these ads in a way that the message would be properly conveyed.
Because the old ads were too complex to understand for the users, we decided to use less text and more images for our new creations. Therefore we used icons and simple animations to explain the insurance process. Instead of using large blocks of text, we used short USPs to convince people. The campaign consisted display advertising and social media advertisements.